Excellence in marketing and brand strategy

Thilin Partners is a consulting firm dedicated to achieving excellence in marketing and brand strategy for both for profit and non profit organizations. Thilin Partners was founded by Merlin Kister, a seasoned marketing executive with over 25 years of experience and achievements in marketing and brand building.   Specializing in brand strategy creation/refresh and marketing strategy through execution guidance, Thilin Partners can enable your organization to attain its goals.  

Our approach is based on three “S’s”—

  • STRATEGIC:

    We get to know your business, its goals and current challenges. We then create marketing strategies to support your business objectives. With this approach, all company stakeholders can clearly see how marketing will fuel business growth.

  • SIMPLE:

    We believe that the best marketing = simplest. We help craft clear and straightforward value propositions and messages to ensure they are easily understood and remembered.  In addition we can provide guidance on tactics that can be executed effectively.

  • SMART:

    We help you use data, analytics and AI to make informed decisions, optimize marketing efforts and even create content.